Craft beer + Street savvy
“We have worked with Michele Burchfield for several years now to deliver both management and selling skills training. Michele’s unique combination of craft beer experience and street savvy meant she was readily accepted by our sales team and her classroom teaching has translated into effective on-the-street efficiency. The training investment we made quickly started to pay off and will continue to do so for years to come.” — Doug Dresser, Sales Training Director at Firestone Walker Brewing Company
Philosophy of constant improvement
"Anna Nadasdy is one of my favorite people in the craft beer business. She believes and lives in a philosophy of constant improvement. Her career of honing her own skills is evolving naturally into one of mentoring others to grow and prosper in their professions. I recommend anyone who wants to know how to develop their client relationships to engage with Anna and The MBM Group. Their professional and specific approach takes sales skills to a new level and makes our industry better." — Doug Mills, Founder and Principal Owner at Armadillo Insight
"As we sought an external set of eyes with unique industry knowledge, the MBM Group elevated
and transformed our company’s management and communication techniques. Within days of
initial training sessions, our go-to market tactics were reformed to meet the demands of today’s
beverage customer. MBM improved our culture and challenged us to think as consultants
focused on facts rather than favors and listening rather than speaking. Our results were excellent
but highly dependent on the buy-in and dedication of the entire organization, leadership in
particular. Retaining The MBM Group was a game changer and an excellent competitive
advantage." — Andrew Rose, Brand Manager & Executive Team Member at W&L Sales Co.
Insight and leadership
“Golden Road Brewing has been working with The MBM group for years. The MBM Group continues to be a strategic part of the development of our of sales force. Michele and her team provided insightful sales methods and leadership skills our sales team utilizes on a daily basis.” — Meg Gill, Co-Founder and President at Golden Road Brewing
Focused, organized, efficient
The sales training I have received in the past was general, offered short-term ideas and tips, but there would be very little lasting change or impact. The Selling Skills program that The MBM Group has put together is unique to the craft beer industry and well worth the investment! It is easy to teach people sales concepts, but when it is specifically applied to craft beer, brewery sales teams can take ownership of it and you will get the full return.
With more than 50 years of craft beer experience, Michelle and Anna have helped develop a sales culture for Four Peaks Brewing Co that we needed in our organization in order to be successful – without losing the soul of a craft brewery. The material covered has made our reps stay focused, more organized, efficient with time management, and always looking for opportunities. We are having a record year and it would not have happened without the selling skills training that The MBM Group provided for our team. — Jeff Eder, Director of National Accounts & Off Premise at Four Peaks Brewing Co.
Driving behavioral change
“After a thorough strategic review of our training and development needs, we chose to work with The MBM Group because of Michele’s ability to drive behavioral change through meeting retailer needs in a consultative selling approach. Michele’s ability to combine the selling skills principles, with a coaching and developing curriculum for our managers, provided the holistic, long-term course that worked for us strategically and culturally.” — Colin Callahan, Director of Sales Strategy & Development at D.G. Yuengling & Son, Inc.
Successful for years to come
"The MBM Group has developed a selling system that has enabled our team to elevate our relationships with our retailers and wholesalers. In the current beer environment separating yourself through the professionalism and capabilities of your sales force is paramount to success, and our investment in ourselves through The MBM Group is helping us to achieve that. In short, The MBM Group’s training has made us a better sales team and the system and routines that we have put into place will help us to be successful for years to come." — Bobby Dykstra, Vice President of Sales at Duvel Moortgat USA
A wealth of knowledge
"The MBM Group has been instrumental in helping to shape our sales training program and has provided a wealth of knowledge and expertise we simply couldn't have found on our own. Michele and Anna are both top industry professionals with deep sales experience and market understanding." — Joe Whitney, Chief Commercial Officer at Sierra Nevada Brewing Co.