At MBM Group, we believe that measurable sales results come from companies committed to quality products, people, service, marketing, and most importantly its customer’s needs. At the heart of this company culture is a well-trained and well-branded sales organization. Our services can help your beverage company achieve just that.


Selling Skills

An interactive two to three-day seminar developing core professional skills of behavior identification, gathering information, listening, and objection handling while creating accountability through common language and customized sales processes. 

Managing & Developing Teams

A comprehensive seminar focused on creating a consistent and transparent approach to management, coaching, and team development throughout an organization. Appropriate for anyone responsible for managing others, from experienced middle- and upper-level management to first-time managers with no formal training.

Effective Wholesaler Partnerships

As the distributor landscape continues to evolve, so must the way a supplier works within it. This popular training module facilitates a deeper understanding of the basic role and responsibilities of suppliers and distributors, the relationship between the two, and how to effectively gain commitments for new products, programs, and improved market service.


Sales & Marketing Strategy

Have a project that could benefit from experience or a dedicated effort that your team doesn’t currently have? Give us a call and let’s discuss how we can help!

Organizational Analysis

Need some insight on how to scale up (or down) with current market challenges? Are you finding quality of life and work is compromised with a team that is spread too thin? We’d be happy to take a look at your organization and offer short-term and long-term recommendations to achieve the results you’re looking for!

"The MBM Group has developed a selling system that has enabled our team to elevate our relationships with our retailers and wholesalers. In the current beer environment separating yourself through the professionalism and capabilities of your sales force is paramount to success, and our investment in ourselves through The MBM Group is helping us to achieve that." — Bobby Dykstra, Vice President of Sales at Duvel Moortgat USA

“Golden Road Brewing has been working with The MBM group for years. The MBM Group continues to be a strategic part of the development of our of sales force. Michele and her team provided insightful sales methods and leadership skills our sales team utilizes on a daily basis.” — Meg Gill, Co-Founder and President at Golden Road Brewing